DS Smith and Coca-Cola replace unit packaging plastic carrying tabs with ‘DS Smith Lift Up’ packaging innovation

DS Smith PLC, a leading global sustainable packaging manufacturing company, and Coca Cola HBC Austria, in cooperation, are replacing the plastic carrying tabs of 1.5-liter PET soft drink packaging with corrugated paper-based packaging. This new plastic replacement solution will be delivered to Austrian supermarkets from September 2023.

The innovative DS Smith Lift Up packaging solution is a corrugated paper carrier that is 100% recyclable and makes the delivery of the package more convenient for consumers. The solution based on kraft paper and corrugated paper can reduce the amount of plastic used by Coca-Cola HBC Austria by around 200 tons per year thanks to the efficient design and the cooperation of other partners.