The Dreher Breweries predicts the strengthening of its leading market position for the end of the year

According to the forecast of the market leader Dreher Breweries (Dreher Sörgyárak), the company’s leading market position is expected to be strengthened for the end of the year in Hungary, despite a small decrease in the total beer market.

Although, the cool, rainy summer period is offset by the high-performing fruity non-alcoholic beers and the introduction of the Tank Beer in hospitality. The Dreher Breweries (Dreher Sörgyárak) expect to close the year with a domestic sales result of over last year’s sales: over 2.15 million hectoliters.

The Dreher Breweries expect a 15 percent increase in turnover by the end of 2014, in addition to the popular Radlers and non-alcoholic beers, thanks to successful brand building in the premium and super-premium segment of the Dreher, Pilsner Urquell and Miller brands.