Dove returns to the purity of colors

The Dove was the first, more than 50 years ago, that introduced the pH-neutral soap. In 2010, as the symbol of hydration the brand dresses into white color and launches a campaign for regular liquid consumption, in order to have physical and spiritual bal

About 70 percent of our body consist of water. If we do not devote sufficient attention to the adequate fluid intake – the recommended daily amount is at least 2-3 liters – we will soon face one of the symptoms of dehydration, that are fatigue, nausea, and headache.
To emphasize the indispensability of skin care and hydration, Dove will dress all of its shower gels in white, with the  exception of its ProAge products. Also widens the product range of its 'Go Fresh' brand family, with the new lemon and pomegranate scented shower gel.