The Dove holds a mirror to the real women

The Dove examined that what women think about beauty and whether there is a connection between beauty, beauty care and happiness.

According to Dove’s survey that was carried out worldwide, including Hungary, a woman feels good, when she can be happier, therefore this year's Dove campaign encourages the ladies to review their self-views. They should be real proud of their beauty, and their age like in their childhood, because back then everyone was proud when became 6, 8, or 10-year-old. The Dove would like to promote this honest attitude, ie ignoring the outside world's expectations among the Hungarian women in 2014.