dm’s turnover increased by 17 percent in the last economic year

The company attributes the high degree of customer loyalty to its balanced overall performance, during which it manages to harmonize seemingly contradictory qualities: although our era is characterized by black and white thinking, for example, cheap versus quality and sustainability, dm is constantly rethinking its position, and in its strategy the tries to coordinate efficiency, utilization of synergies and high quality in a unique way.

“We can implement this model by offering the most attractive prices while creating the most aesthetic and inviting stores for our customers. We do not aim for the widest possible assortment, but rather put together the most attractive, quality drugstore selection for customers. It also means that it is competent and with the help of our helpful colleagues, we create a special dm atmosphere in our stores, while we also want to be the engines of innovation in the field of digital services”

– explained managing director Gertrud Csoknyainé Horváth, referring to such important focus topics as product selection and store design, as well as ensuring quality working conditions for employees.