Trademagazin > News and articles > Company and Personal News > TESCO to fight for discount shoppers in Poland
TESCO to fight for discount shoppers in Poland
Tesco Polska will introduce 700 basic products under 40 newly created brands. The prices will compete with Schwarz-owned Lidl or Biedronka.
At the same time the chain will adapt
its upmarket product offer at outlets where customers are looking for
more sophisticated goods than a standard Tesco offers.
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