Discount stores dominate on the chocolate bar market

GfK Hungária’s ConsumerScan revealed that in the first ten months of 2010 discount stores kept their leading position on the market of chocolate bars. Hypermarkets also became stronger – more than half of chocolate bar sales are realised in discount stores and hypermarkets; independent small shops lost ground. Branded products were responsible for nearly 70 percent of chocolate bar sales. However, in the examined period private labels performed above the average in Budapest and northeast Hungary.