Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition

By: Trademagazin Date: 2024. 04. 24. 11:47

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This year, Diageo was also the main sponsor of the domestic round of the Young Cannes Lions international creative competition, where young talents from the marketing communication and advertising professions could measure themselves. The young professionals also received a creative brief from Diageo in three categories for the communication of the premium tequila brand Don Julio in the company’s portfolio. Diageo was represented in the jury by Bence Német, head of the company’s Eastern European Culture, Digital and Media department.

Young Cannes Lions, for creatives under the age of 30, is the premier international competition in the marketing communication and advertising profession. The organizer of the Hungarian round of the competition is the Association of Hungarian Communication Agencies (MAKSZ), Diageo, one of the world’s leading producers and distributors of alcoholic beverages, was also the main sponsor of the high-ranking competition this year, which creates an opportunity for the emerging professional Hungarian talents to compete in the finals in France show off their skills in competition with young creatives from all over the world.