Diageo is the new owner of flavoured tequila brand 21Seeds

Diageo has acquired 21Seeds – one of the fastest-growing brands in the flavoured tequila segment – according to an IWSR report. The drink is infused with real fruit juice and it is available in three flavours: Valencia orange, grapefruit-hibiscus and cucumber-jalapeno. 21Seeds was the idea of three female entrepreneurs and it was founded in 2019.