Diageo is the new owner of flavoured tequila brand 21Seeds

By: Trademagazin Date: 2022. 05. 02. 09:33

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Diageo has acquired 21Seeds – one of the fastest-growing brands in the flavoured tequila segment – according to an IWSR report. The drink is infused with real fruit juice and it is available in three flavours: Valencia orange, grapefruit-hibiscus and cucumber-jalapeno. 21Seeds was the idea of three female entrepreneurs and it was founded in 2019.