Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film
Drunk driving remains a serious problem worldwide. Based on data from the KSH, in 2022 there were 14,748 road accidents causing personal injury in Hungary, of which 1,195 were caused by drunk driving. Diageo launched a joint international campaign with the Attraction Theater in which, with the participation of Hungarian artists, they promote responsible alcohol consumption and one of its most important messages is to never drive drunk. The collaboration resulted in a breathtakingly beautiful film about the life-changing, often tragic consequences of drunk driving.
Diageo, the world’s leading producer and distributor of alcoholic beverages, is committed to promoting positive alcohol consumption and has launched a number of initiatives worldwide aimed at changing people’s alcohol consumption habits and promoting positive change. The just launched campaign, to which the ORFK-Országos Accident Prevention Committee also joined, already has more than 1 million views on YouTube.
Let’s celebrate life, but let’s be responsible and make the right decision if we get behind the wheel after a party, because everyone has only one life: this is the message of the new joint campaign film of Diageo and Attraction Lárványszínház, in which the well-known artists of Attraction once again proved their talent, moving and they give a captivating performance. Diageo has partnered with the shadow theater production that won Britain’s Got Talent just 10 years ago in 2013 to create its latest digital campaign to promote positive drinking and tackle drink driving.
Related news
Diageo targets emerging markets with expanded Guinness production
Diageo is planning a major expansion of its new €200…
Read more >Diageo is also present on Sziget and encourages responsible drinking
One of the highlights of the summer festival season is…
Read more >They got into a boat for the future: Diageo’s attitude-shaping program from volunteering on Lake Tisza to cross-border actions
Diageo did not stay on the shore this year either:…
Read more >Related news
Mars achieves another 1.9% absolute greenhouse gas emission reduction
Mars Incorporated has published its 2024 Sustainable in a Generation…
Read more >These are the region’s favorite pastries: pizza minis, cheese scones, hot dogs
Among Hungarians, cheese scones are the hit among delicatessen buyers,…
Read more >Nineteen million forint fine, 308 kilograms of destroyed melons are the results of the NKFH inspection
The National Trade and Consumer Protection Authority (NKFH) has launched…
Read more >