Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film

By: Trademagazin Date: 2023. 10. 05. 11:34

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Drunk driving remains a serious problem worldwide. Based on data from the KSH, in 2022 there were 14,748 road accidents causing personal injury in Hungary, of which 1,195 were caused by drunk driving. Diageo launched a joint international campaign with the Attraction Theater in which, with the participation of Hungarian artists, they promote responsible alcohol consumption and one of its most important messages is to never drive drunk. The collaboration resulted in a breathtakingly beautiful film about the life-changing, often tragic consequences of drunk driving.

Diageo, the world’s leading producer and distributor of alcoholic beverages, is committed to promoting positive alcohol consumption and has launched a number of initiatives worldwide aimed at changing people’s alcohol consumption habits and promoting positive change. The just launched campaign, to which the ORFK-Országos Accident Prevention Committee also joined, already has more than 1 million views on YouTube.

Let’s celebrate life, but let’s be responsible and make the right decision if we get behind the wheel after a party, because everyone has only one life: this is the message of the new joint campaign film of Diageo and Attraction Lárványszínház, in which the well-known artists of Attraction once again proved their talent, moving and they give a captivating performance. Diageo has partnered with the shadow theater production that won Britain’s Got Talent just 10 years ago in 2013 to create its latest digital campaign to promote positive drinking and tackle drink driving.