Iceland partners with Del Monte to support NHS programme

By: Trademagazin editor Date: 2022. 10. 03. 14:05

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Iceland has partnered with fruit and vegetable supplier Del Monte to promote the Healthy Start scheme of the National Health Service (NHS), which was established in autumn 2021 to help families on a low income buy healthy food and drinks. This is the first time a supermarket has partnered with a brand to support the nationwide health-focused initiative in the United Kingdom.