Colgate to buy US vegan toothpaste company

Colgate-Palmolive Co would like to buy Hello Products LLC, a company that makes eco-friendly and animal cruelty-free toothpastes – some of which are infused with hemp seed oil. This step is an attempt to tap into a growing base of environmentally conscious consumers. At the same time another benefit can be profiting from the increasing demand for products based on cannabis derivatives.