Coke Drops ‘Classic’ Tag From Branding
The change was part of “a broader plan and strategy to revitalize the brand.
Coca-Cola Co has announced that it will
no longer carry the word ‘Classic’ on packages of its flagship
cola in the US. The new packages are already on store shelves in some
regions, and are expected to be rolled out across the rest of country
by June.
The company had added the word to its brand name in July
1985, soon after introducing "New Coke". As the latter
brand is no longer in existence, the company said the differentiation
is no longer required. The move will see North American Coke packages
conform to the global standard, and comes as the company is rolling
out a new global marketing campaign.
Related news
Related news
The Fressnapf group opened a customer service center in Pécs
Fressnapf International Business Services Kft., a subsidiary of the German…
Read more >DHL arrived at the Hungaroring for the Formula 1® weekend with a doubled fleet of trucks powered by biofuel
DHL and Forma-1® are already in Mogyoród, the FORMA-1® HUNGARIAN…
Read more >Lidl became the customers’ favorite store
Once again, thanks to customers, Lidl Hungary received prestigious awards.…
Read more >