The new marketing campaign of Coca-Cola focuses on happiness

In the new marketing campaign of Coca Cola, a 102 year-old great-grandfather talks about optimism and happiness and that these feelings are even more important to maintain during the crisis.

 A 102-year-old man is called Josep Mascaró is the hero of the new campaign of Coca Cola. The clip was made by Coca Cola Spain and  crosses generational boundaries in “Encounter”, a campaign connecting a centenarian and a newborn child. “Encounter” is a real life story evoking reflections on happiness throughout life from members of the public.