Coca-Cola will be one of the protagonists of the festival season again this year
This summer, Coca-Cola® is also focusing on music, entertainment, and personal relationships. This year, fans can meet the “Musical Summer” program in 30 European countries, at the hottest festivals and music events of the summer, including Sziget Festival, Strand Festival and SZIN.
With the campaign, the beverage manufacturer wants to appeal primarily to Generation Z. According to surveys, this group of consumers is increasingly suffering from a lack of connections. Despite being the most active in the digital space, 72 percent say they feel lonely at least once a month.* For them, music is a powerful way to connect with each other, and their fandom of artists gives them a sense of community.
Coca-Cola’s “Musical Summer” program builds on the special power of music to create connections. The campaign promises unique experiences in both personal and digital space, and encourages Generation Z to experience the feeling of bonding and building relationships through their shared passion for music.
As part of this, Coca-Cola® offers music fans unforgettable moments at the hottest summer festivals, including the Hungarian Sziget Festival, Strand Festival and SZIN.
Related news
Coca-Cola launches new 0.85 litre bottle in Germany
Coca-Cola is launching a new PET bottle size in Germany…
Read more >Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve…
Read more >Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the…
Read more >Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first…
Read more >