Coca-Cola and Star Wars join forces to bring together the galaxy’s most beloved icons

By: Trademagazin Date: 2025. 09. 01. 11:59

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Coca-Cola and Disney have announced an exciting collaboration: the “Coca-Cola x Star Wars: A Refreshing Adventure on the Horizon” campaign invites consumers from all corners of the galaxy to celebrate the uplifting power of community together. The collaboration builds on Coca-Cola and Disney’s 70-year partnership that has connected fans across generations, this time with the help of the heroes of Star Wars.

The “Coca-Cola x Star Wars: A Refreshing Adventure on the Horizon” campaign combines the magic of Coca-Cola with the epic world of Disney’s Star Wars. The collaboration celebrates the values that connect us – across galaxies, generations and fan communities. Starting September 1, iconic Star Wars characters will appear on limited-edition Coca-Cola cans and bottles, and the two brands will also be working on immersive creative content and an exciting giveaway. The campaign unites Star Wars fans around the world, and Hungarian consumers are no exception.

“Coca-Cola and Disney have been committed to creating joyful human connections for generations,” said Islam ElDessouky, Coca-Cola’s vice president of global creative strategy and content. “This collaboration is more than just a collaboration between two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions and the power of community.”

“The cornerstone of the Disney and Coca-Cola collaboration continues to be creating campaigns that are built on fan preferences,” said Mindy Hamilton, vice president of global marketing partnerships at The Walt Disney Company. “Star Wars is a powerful cultural phenomenon worldwide, with millions of fans spanning generations.”

The 17 limited-edition cans and bottles, which will also be available in Hungary, feature the most iconic Star Wars characters and scenes. By scanning the packaging, lucky Padawans can win exciting prizes: a video game voucher, a PlayStation game console, Disneyland couple tickets and a three-day trip to Paris for 4 people, which also includes a visit to Disneyland.

The packaging features the most popular Star Wars characters, which fans can collect starting in September:

Original flavor: Lando, Obi-Wan Kenobi, Queen Amidala, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian and Emperor Palpatine
Zero Sugar: Darth Vader, Yoda, Princess Leia, Luke Skywalker, Chewbacca, Han Solo, C-3PO, R2-D2, Rey