Coca-Cola® and Marvel® Collaboration ‘Brings Superheroes to Life'

By: Trademagazin Date: 2024. 09. 10. 11:17

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With digital storytelling, augmented reality and limited-edition packaging, the Coca-Cola® and Marvel®: Heroes collaboration debuting on September 1 will surprise consumers and film fans. The relationship between Coca-Cola® and Disney® goes back more than 60 years: the two iconic brands have already worked together on several “cross-multiverse” campaigns – now they are meeting in the Marvel Universe.

The latest limited-time campaign from Coca-Cola® and Marvel® brings Marvel’s heroes to life in an unusual way.In addition to the new TV commercial, the two brands offer several special experiences for consumers. With exclusive, limited edition Coca-Cola packaging, fans can collect 15 different character illustrations, and on the Coca-Cola website and app, they can expect exciting prizes and immerse themselves in a fascinating augmented reality from September 9.

The commercial launching the campaign tells the story of the latest chapter in the collaboration between the two brands: our protagonist unwittingly endangers the world of comic books, but thanks to the combined power of Coca-Cola® and Marvel®, he is able to save the situation.