Coca-Cola is an official partner of the 2024 UEFA European Football Championship™

The continental tournament will be an opportunity for Coca-Cola to bring to life “Experience the Magic!” philosophy, offering exclusive content and experiences to old and new generations of football fans, both in stadiums and fan zones, as well as through digital channels and hospitality programs.

Coca-Cola’s fastest-growing product, Coca-Cola Zero Sugar, will lead the UEFA EURO 2024™ sponsorship, in line with the company’s strategy to prioritize sugar reduction and focus marketing spend on low-sugar and sugar-free options.

In addition, Powerade, Coca-Cola’s sports drink, ensures the hydration of the UEFA EURO 2024™ players on the pitch.

Coca-Cola is a long-term partner of the number one national team tournament in European football: it sponsored the event for the first time in 1988.