Companies need a well-thought-out digital strategy

By: Trademagazin Date: 2023. 01. 24. 10:39

In recent weeks, international and domestic media have been almost overwhelmed by news about ChatGPT. The chatbot clearly demonstrates the rapid development of artificial intelligence (AI), as we can chat with the program in a friendly way, but at our request it also conducts market research, performs basic coding tasks, and even writes us a love poem.

It’s no wonder that the debate immediately flared up: should we be afraid that AI will replace us in the labor market? Digital strategist Ágoston Hortobágyi sees that technology – and its soon-to-be even smarter counterparts – can transform the usual practices of quite a few industries, but it can also open up new horizons in the cooperation between machines and humans. For this, however, we need to equip people, businesses and, in a broader sense, society as a whole with the necessary digital skills, and we still have a lot of work to do in Hungary in this area, the expert emphasizes.

In recent weeks, almost the entire world was burning with ChatGPT fever, everyone was trying the latest achievement of artificial intelligence-based technology or trying to find errors in the thinking of their virtual interlocutor. The most humanized AI to date has completely overwhelmed the public opinion, even though we have been using technology on a daily basis, while choosing between our favorite movies on streaming platforms, scrolling through social media sites or searching for the best restaurants in our area. The numbers speak for themselves: while the global AI market was valued at 136 billion dollars last year, according to forecasts, by 2030 – that is, in just 8 years – this amount could reach 1,581 billion. Of course, we can’t be surprised at all of this, since according to companies that take advantage of the capabilities of artificial intelligence, their productivity increased by 40% with the use of the technology.

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