Carlsberg targets the point of purchase
Priyadarshini Sharma, Carlsberg’s international director of premium brands talked to Marketing magazine about the importance of the point of purchase. In his view most campaigns fail when it comes to in-store implementation. Carlsberg starts planning promotions with the messages communicated in-store and building on these they have the so-called ‘consumer creatives’ created – turning the whole process around.
Related news
Drinks maker Britvic rejects $3.93 billion takeover proposal from Carlsberg
British soft drinks maker Britvic has rejected a 3.11 billion…
Read more >Shares in Carlsberg plunged after Britvic rejected a takeover bid
Shares in Carlsberg suffered their biggest one-day fall in more…
Read more >The results of the Hungarian beer industry in 2023: mixed performance from the big producers
The 2023 business year brought various challenges and successes for…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >