Carlsberg targets the point of purchase
Priyadarshini Sharma, Carlsberg’s international director of premium brands talked to Marketing magazine about the importance of the point of purchase. In his view most campaigns fail when it comes to in-store implementation. Carlsberg starts planning promotions with the messages communicated in-store and building on these they have the so-called ‘consumer creatives’ created – turning the whole process around.
Related news
Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform:…
Read more >This is how Carlsberg celebrates the 20th anniversary of the 2005 Istanbul Miracle
Carlsberg has reunited Dudek, Hyypiä and Smicer for a film…
Read more >(HU) Megújuló energiával készített alkoholmentes sört a Carlsberg Svédországban
Carlsberg Sweden has launched a limited-edition, alcohol-free beer that is…
Read more >Related news
OKSZ has spoken out regarding the extension of the margin freeze
Viktor Orbán announced the extension of the margin freeze. The…
Read more >KSH: investment performance decreased by 8.0 percent compared to a year earlier
The volume of investments in the second quarter of 2025,…
Read more >K&H’s child-friendly office has been renovated
Summer break is paradise for children, while for parents it…
Read more >