Burger King is allocating $300 million to modernize its restaurants

By: Trademagazin Date: 2024. 05. 01. 11:23

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Burger King and its parent company, Restaurant Brands International, announced an additional investment of $300 million to continue modernizing its U.S. restaurants.

This is part of a broader $2 billion economic stimulus program aimed at improving business performance and boosting sales. The investment will focus on renovations, technological upgrades, and mobile app enhancements, with an overall goal of renovating 85-90% of all U.S. Burger King outlets by 2028. This initiative includes significant incentives for franchise partners to undertake renovations, crucial due to the high costs involved.