Britons are starting to turn away from veganism
In the UK, more and more people are abandoning the vegan lifestyle, as evidenced by the closure of vegan restaurants and the gradual disappearance of plant-based products from supermarket shelves. Even one of the most famous British athletes, Lewis Hamilton, is achieving success on a vegan diet, while his compatriots are increasingly following this path.
Generation Z is also starting to return to meat consumption, as health awareness has become more important to many than ethical eating. According to a survey by the British non-profit organization Eating Better, the increase in meat consumption among 18-24 year olds has exceeded the proportion of those striving for a vegetarian or vegan direction. Even Veganuary, the Vegan January movement, was unable to really kick-start the dietary change this year.
According to another survey, sales of chilled and frozen plant-based meat substitutes in the UK decreased by 21% in 2023. Many people ask: if someone doesn’t want to eat meat, why would they consume products that taste and resemble meat?
The decline of the vegan trend is also felt in the market
Hamish Renton, CEO of food company HRA Global, says veganism was a fad, but now the market is correcting. Beyond Meat’s share price has fallen 98% since 2019, indicating that investors have also turned away from vegan alternatives.
Similar trends can be observed in the dairy industry: consumers are returning to animal-based milk, which is a serious blow to companies producing vegan ice cream and milk alternatives, such as Oatly or Nestlé’s plant-based drinks division.
Related news
Fruit instead of sweets – a surprising promotion from foodora
Foodora celebrated Children’s Day this year with an unusual campaign,…
Read more >Lantmännen invests in plant-based milk company Sproud
Swedish agri-food company Lantmännen has acquired a 10% stake in…
Read more >Smart Organic acquires the LoveRaw brand
Bulgarian company Smart Organic has acquired the British vegan brand…
Read more >Related news
KSH: in April, retail turnover exceeded the same period of the previous year by 5.0 percent and the previous month by 2.0 percent
In April 2025, the volume of retail trade turnover increased…
Read more >FAO food price index fell in May
The benchmark global food price index fell in May from…
Read more >Eurozone retail sales rise in April
Retail sales in the eurozone and the European Union increased…
Read more >