According to the CEO of the British Tesco, the British are ashamed of what goes into the basket

People tend to use the self-check out at stores

“People are using barcode scanners more and more often when shopping so that they don’t get into an ‘awkward situation’ at the checkout”

Index quoted the statement.

Murphy also said shoppers are tightening their belts and switching to cheaper foods, typically private label products. Instead of fresh produce, they buy cheaper frozen meat and vegetables, cook larger portions, and eat less at restaurants.

Tesco sold three times as many frozen turkeys this year as in 2019, and 40 percent more people searched for frozen products in the online store.