Tesco expects biggest ever Christmas for no and low-alcohol

According to data from Tesco shared with The Mirror, shoppers are now purchasing no and low beer in multi-pack sizes,  which marks the equivalent in litres of a 20% rise year on year.

The supermarket also told the title that it is anticipating a 15% rise in demand in the four weeks to Christmas, singling out Lucky Saint, Heineken, Peroni and Athletic as four of the most popular brands.

In October, Tesco added a non-alcoholic beer option to its ‘Finest Dine In for Two’ offer for the first time with Lucky Saint’s alcohol-free lager.

Across no and low wine, the retailer said demand has increased by more than 10%, while demand for no and low spirits has jumped 20% year on year, prompting Tesco to expand its offer by 30%.

Based on early demand, the grocer predicts its best sellers in spirit alternatives this Christmas will be Whitley Neill Rhubarb and Ginger 0% gin, Captain Morgan Alcohol Free Rum and its own-brand Pink Gin and Lemonade 0.5%.

Demand for low and no-alcohol drinks have spiked across a number of retailer. Earlier this month Majestic joined forces Club Soda to provide its customers with a new range of premium low and no-alcohol beverages in time for Christmas and Dry January periods.

Majestic will stock a curated selection of nine Club Soda products, including some of the highest quality low and no-alcohol drinks from around the world in all of it 212 stores.

The tie-up comes as Majestic looks to responds to feedback from its customers and seeks to meet fast-growing demand for mindful consumption options, as sales of low and no-alcohol drinks at the wine specialist have rocketed by more than 600% since March 2022.

Grocery Gazette