The British middle class buys the own branded products the most

By: trademagazin Date: 2010. 06. 08. 00:00

Not the poorest, but the middle class, purchase the cheapest products of the supermarket chains – at least in Britain.

According to the survey; almost half of those, who have an annual income of 25-50 thousand pounds (7.5 to 15 million HUF) searching for the cheap, own branded products of the supermarkets. However only a quarter of the lower income households purchase these goods – reports mfor.hu., after Daily Telegraph.

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