Two thirds of consumers in Britain choose Cadbury as favourite Easter chocolate

According to product intelligence platform, Vypr’s latest consumer service of 65,000 people, 61% will participate in celebrations and Easter-related activities this year, with 67% planning to buy chocolate eggs.

While Cadbury was found to be the most popular brand, Mars was the favourite for 35% of consumers and specialist retailers including Hotel Chocolat or Thorntons were the top pick for 31%.

However, just 11% said their favorite type of Easter Eggs were of own-brands, including Aldi.

The majority of participants (88%), said they would be purchasing eggs from a supermarket, with less than 5% planning on buying online or from a specialist shop such as Hotel Chocolat or Lindt.

Grocery Gazette