Asda co-owner injects £30m to ‘improve store experience’ to stop falling sales

By: Trademagazin editor Date: 2024. 08. 05. 17:21

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Asda co-owner Mohsin Issa is to inject an emergency £30m to “improve the in-store experience” as sales fall at the supermarket giant.

The package will be invested during the remainder of the year and comes on top of the £50m store upgrade programme designed to improve the shopping experience for customers in its larger supermarkets and superstores.

It comes as the grocer saw sales fall by 5.9% in the 12 weeks to July, according to the latest data from NIQ.

The supermarket is also currently facing a lack of satisfaction from workers. GMB Union has claimed that workers are angry over issues such as “cuts in hours”, “poor quality training”, and “health and safety issued not being addressed”.

Asda’s annual staff survey published last week also found that less than half (47%) of 75,591 workers said they were confident in the grocer’s long-term plan, and just 50% of staff said they were confident that the supermarket would act on the responses to the survey.

Grocery Gazette