Trademagazin > News and articles > Market News > Magazine: Economic insecurity rewrites the definition of luxury item
Magazine: Economic insecurity rewrites the definition of luxury item
Forbes magazine published an article about the conquest of hiding luxury, which started in about 2008. Instead of showing off fashionable and very expensive brand names discretion prevails. At the same time being environmentally friendly and organic have also become luxury characteristics. Many luxury brands even positioned themselves lower in the last three years.
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