dm was able to increase consumer trust during the crisis situation too

Gertrúd Csoknyainé
Horváth
managing director
dm

Dm Kft.’s sales revenue almost reached HUF 122 billion in the 2020 financial year. Dm Kft. stores were open throughout the pandemic, contributing to health protection with fundamental hygiene products. The drugstore chain significantly increased its markets share in the household category and launched eco-friendly products in the spring. In the dm online shop sales multiplied, basket value is growing and the number of orders doubled. Dm Kft.’s active beauty loyalty programme has 1.2 million registered members.

As for dm’s pricing strategy, with the ‘Always a good choice – stable prices’ programme the prices of selected products stay the same for 4 months. Dm Kft.’s CSR activities continued, the chain won the Reliable Employer award and workers showed during the pandemic: solidarity and caring about each other strengthen the community in difficult situations. //