Albert Heijn Targets 10% Organic Own-Brand Share By 2030

This represents more than 40% growth from the levels of 2025, a year in which it met its target for organic potatoes, vegetables, and fruit one year ahead of schedule, ESM Magazine reports.

Albert Heijn, which claims to already offer the largest organic range among regular supermarkets, plans to expand its organic selection across all own-brand categories, from fresh produce to dairy, bakery, and frozen goods.

The retailer expects that both the supply and demand for organic products will continue to grow over the coming years in the Netherlands.

Additionally, with this ambition, AH aims to contribute to the growth of organic farming, benefitting biodiversity, soil quality, and overall food system sustainability.

To achieve its 2030 goal, Albert Heijn will take concrete steps.

These include introducing a new organic product range; increasing visibility and promotion through in-store and online campaigns; offering attractive deals, including a 10% discount for AH Premium members on organic items; and collaborating with supply chain partners to enhance scale and availability.

Recent Progress

Organic farmers and growers across the Netherlands have welcomed Albert Heijn’s long-term commitment.

Recently, the retailer has added numerous organic products, including Greek-style yoghurt, the 1.5-litre packaging of whole milk, snack vegetables, vine tomatoes, and freshly baked breads made with organic Dutch grains.

Beyond organic, Albert Heijn remains dedicated to improving Dutch agricultural sustainability through its Better for Nature & Farmer programme.

It is collaborating with 1,200 certified farmers and growers to promote sustainable production, environmental care, animal welfare, and fair farmer compensation.