Period of introduction for wet wipe tissues

As this product category has only recently been introduced, the objective is dual: educating consumers and widening the range of applications. The market of wet wipe tissues is growing dynamically and becoming increasingly diverse at the same time. In addition to traditional applications, an increasing number of new products appear, like those for use on furniture or cars. Products are affordable, but not cheap. The market share of thicker products within the category is 70 per cent, while innovation is generally aimed at better cleaning and fragrance. – The expanding assortment does not yet mean a bigger volume sold – says Attila Kecskeméti from Forest-Papír Kft. Wet wipe tissue is not a strategic product for them, but they regard it as having potential for growth. The Kamilla Nedves Toalett paper product line has been renewed last year and they are not planning new innovations this year. As these products are not in general use yet, their primary communication task is to explain the advantages of use. Wet Wipe Kft. began selling a product for use by children this year, under the name Silky Kids, which can be disposed of in toilets as it is degradable. The product is made attractive for children by its pleasant fragrance and the decoration on its packaging. According to Dezső Szabó, sales director, awareness of their brand is adequate and their products are listed by domestic retail chains and some of the international ones as well. The primary activity of Wet Wipe Kft. is to manufacture products for its Western European partners. Innovations like the Softy product line have been received positively by the market.