Peroni celebrates the gift of friendship in first-ever Christmas campaign

By: Trademagazin editor Date: 2023. 10. 31. 09:22

Italian beer brand Peroni Nastro Azzurro has launched its first-ever festive advertising campaign to encourage customers to ‘Live Every Moment, All Year Round’.

Developed by creative agency UNBOUND, the campaign will be spearheaded by a 30-second spot that celebrates sharing in the ‘gift’ of Peroni Nastro Azzurro this Christmas.

Beautifully shot by BAFTA-Award winning director Tom Green, the film sees protagonist Nino engaged in a solemn quest to dig out his beloved snowed-in local bar during a particularly frosty cold snap in Turin’s city centre, before imbibing in the refreshing beverage.

“We saw an opportunity to put our premium lager at the forefront of the festive season, bringing people together through an emotive narration, the story warms the heart as well as the beer palette,” Peroni Nastro Azzurro global marketing manager, Camilla Scognamiglio said.

“This is Peroni Nastro Azzurro’s first ever winter marketing campaign, and we are confident that our authentic Italian-inspired creative will encourage audiences to live every moment with its premium and uplifting taste.”.

The campaign is now live across cinemas, nationwide out-of-home and will be even be feature on London buses with premium, LED-infused wraps from December.

UNBOUND creative partner, Elspeth Lynn added: “Peroni Nastro Azzurro tastes the same in November as it does in July. So it is a no brainer to remind consumers to enjoy the Italian taste all year round.”

“It is the hero in the story, whatever channel it’s in and demonstrates the way to bring people together and truly live every moment. Even when it’s winter.”

Marketing Beat