St. Hubertus’ new, captivating commercial tells the story of the power of friendship

The values ​​that define and elevate our everyday lives have always been at the heart of St. Hubertus’ approach. The beverage brand is now formulating a current message related to the theme of community building and friendship: every friendship can be saved or revived – if we want to.

In almost half a minute, the film tells the shared story of four men in their thirties, who, although they were in a close relationship for years, have become completely distant over time and due to changes in the world, and no longer seek each other out. However, the recollection of an old memory makes them all realize that friendship is one of the most important things in life.

And where there is friendship, there is St. Hubertus, which this time appears as a stable guardian of shared moments, close bonds, values, a community-building force and a representative of tradition and unchanging quality.

“The concept of our new commercial is based on the idea of ​​restoring friendships and relationships – it reflects sensitively and in a captivating tone on the fragility and strength of true values, as well as the fault lines experienced in our world,”

– said Gábor Dávid Kovács, Marketing Director of Zwack Unicum Nyrt.