Marketing Award the Year, 2014

Fornetti revamped its image with a new logo, new decoration for the 2,500 partners’ units, brown and orange newly built bakeries, new POS material, new counters optimised for product displaying and selling, and sophisticated design elements. As Hungary’s market leader baked goods franchise, the company wanted to reflect its dynamism in its image and to communicate the modern character of its products. Fornetti Kft. paid for the refurbishment of all franchise units.

Bánhidi Attila
kereskedelmi és marketing­igazgató, ügyvezető
Fornetti