7,200 kilos of sweets from champions to children in need

By: Trademagazin Date: 2022. 08. 18. 08:19

In July and August, the Magyar Élélmiszerbank Egyesület presented 5,494 needy children with candy packages. The donations were distributed in charity camps, which were visited by the brand ambassadors of Allianz Hungária Zrt., the sponsor of the program, Luca Ekler, Ajna Késely and Péter Boronkay.

Every year, the Magyar Élélmiszerbank Association saves 8 million kilograms of near-expiry food or food with defective packaging from destruction. With the goods collected from stores and manufacturers, they can help 250,000 needy people every year, two-thirds of these beneficiaries are children and families.

The Food Bank prioritizes children among its beneficiaries, as poverty and deprivation can affect their entire lives. That is why the Association supports initiatives that offer experiences to needy children during the holidays and during the summer holidays. On Children’s Day in May, during summer camps or when Santa Claus arrives, the Food Bank tries to make festive events more memorable with packages of sweets saved from manufacturers and commercial chains, for which this year Allianz Hungária Zrt. provides the financial background.