PepsiCo pays US$705 million for a lesson in e-commerce through buying Chinese online snacks retailer Be & Cheery

PepsiCo’s purchase of a Chinese brand gives it deeper insight into the local fast-moving consumer goods industry – something the US multinational can replicate in other markets.

The drinks giant has agreed to pay US$705 million (HK$5.5 billion) for Hangzhou Haomusi Food – also known as Be & Cheery – from Haoxiangni Health Food, according to a statement.

SCMP
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