Sport bar celebrates 70 years

Hungary’s market leader chocolate bar, Sport, has been hugely popular for 70 years now.

This article is available for reading in Trade magazin 2023/8-9.

At the debut, the packaging of the 25g rum and chocolate flavour combination featured the figure of discus thrower József Szécsényi. To mark the special anniversary, Sport has decided to surprise fans with a national consumer promotion: between 17 August and 30 September, shoppers can win HUF 10,000 every 70 minutes, and one lucky winner will walk away with HUF 1,000,000. //