Pernod Ricard wins €5.63bn for Absolut Vodka
Pernod beat off the favourite Fortune Brands, the American maker of Jim Beam, along with Bacardi and an investment group controlled by the Wallenberg family.
Pernod, whose portfolio of brands
includes Jacob's Creek (wine), Chivas Regal (whisky), Mumm
(champagne) and Beefeater (gin), said the deal made it "the
co-leader in the global wine and spirits industry" with global
spirits volumes of 91 million cases. However, that still puts it a
shade behind Britain's Diageo, which has the No 1 brand, Smirnoff.
Diageo pulled out of the auction several weeks ago, choosing instead
to concentrate on the Dutch, family-owned, Ketel One, which it bought
50 per cent of for about £450m, saying it had better growth
prospects.
Related news
Related news
MOL Fresh Corner turns 10 – from Olympic champions to Tankcsapda, everyone celebrates the country’s most popular hot dog
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >From Maklár to the stars: the journey of space chocolate
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Lidl is organizing an exclusive customer party in one of its Budapest stores
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >