HUF 500 million marketing budget for Arena Plaza

By: trademagazin Date: 2008. 06. 30. 00:00

After a weak start the mall is now on the top, the revenues increased by 15-20% to HUF 18 billion.

According to DTZ, operator of Arena
Plaza, the total marketing budget was grow by HUF 125 million to HUF
500 million. The mall organizes summer actions, made free parking
from Monday to Thursday and in autumn comes the ad bombs again.