50m² and smaller

On 1 January 2013 Nielsen counted 10,765 stores in this channel. Their value share from sales of the 90 grocery categories audited by Nielsen was 9 percent in February 2013-January 2014 – just like 12 months earlier. From the thirty highest-turnover categories the market share of twelve are at or above the channel’s 9-percent average, for instance beer, carbonated soft drinks, fruit juice, wafer, vodka, candy, chocolate bar, energy and sports drinks and bitter belong to this group.