The MagyarBrands programme is 5 years old

The MagyarBrands awards were presented for the fifth time in 2014. In 2010 experts in the Superbrands Hungary Council decided to launch the MagyarBrands Programme to honour the best Hungarian brands. Winner brands have the potential to earn prestige for Hungarian enterprises both in and outside Hungary. Winners have the chance to profit from the MagyarBrands programme in the long run, in both their branding strategy and sales performance. According to GfK’s Household Panel survey, it is important for 74 percent of Hungarian households to buy Hungarian products if possible. All brands with a Hungarian connection were eligible for entering the competition. The experts of the MagyarBrands programme created a complex index number by combining seven characteristics that contribute to a brand being considered Hungarian and successful: tradition, employment, ownership, reputation, identity, brand awareness, popularity.