The average Children’s Day gift costs between 5,000 and 10,000 forints

By: Trademagazin Date: 2025. 05. 21. 11:54

According to a recent study, the majority of Hungarian parents are no longer looking for material gifts on Children’s Day, but would like to surprise their children with experiences they can experience together. A survey commissioned by REGIO JÁTÉK revealed that nine out of ten families celebrate Children’s Day, and the focus of gift-giving is on time spent together, books and educational toys.

Children’s Day is a significant event in the lives of Hungarian families: according to a survey conducted with the participation of 1,600 people, nine out of ten celebrate their little ones on the last Sunday of May. Two-thirds of the respondents remember that the celebration was a tradition in their own childhood, and one-third have been paying attention to it consciously since the birth of their child.

Families celebrate with experiences and gifts

The survey revealed that a third of parents only give their children gifts with a joint program – such as a family trip, a visit to the zoo, an adventure park or a playhouse. Many people specifically choose events where the little ones can enjoy a bouncy castle, trampoline, face painting, creative activities, and concerts. However, the majority of families (57%) are happy to combine experiences with tangible gifts: two-thirds of children also receive books, activity booklets, and games for Children’s Day.

Conscious choice of toys for Children’s Day

According to REGIO JÁTÉK sales data, the 3-8 year old age group receives the most toys at this time, but a significant portion of the gifts chosen are not just entertaining, but also developmental. Bubble blowers and board games remain popular among younger children, while outdoor games, LEGO, and creative sets dominate among older children. 20 percent of parents spend less than 5,000 forints on gifts, 50 percent spend 5,000 to 10,000 forints, and the remaining 30 percent spend even more per child. The toy retailer sees the highest demand for toys specifically designed for Children’s Day in the week before Children’s Day, with the average basket value during this period being 13,000 HUF online and 10,000 HUF in store purchases.

“Children’s Day sales show that parents are consciously looking for toys that are not limited to momentary joy. The view that the gift should not only be interesting on that day, but also represent value in the long term is increasingly common. And the joy of the game often goes beyond the object itself; it creates real experiences and shared moments,”

highlighted Dávid Gyaraki, deputy managing director of REGIO JÁTÉK.