Wal-Mart brand name worth 41 billion USD

The analysts of Brand Finance established a list of the world's most valuable trademarks, which is lead by U.S. supermarket chain, the Wal-Mart. The company's British rival, Tesco declined to the 20th place.

According to Brand Finance; Wal-Mart, Google, Coca Cola, IBM, Microsoft are the most valuable trademarks in the world. Experts estimated, that the name of Wal-Mart has a value of 41.37 billion USD. Among the leaders, the forge ahead of Google is the most significant. Google jumped to the second place from its former fifth place. As a result of this, Microsoft and IBM both dropped back by one position, just like Coca Cola – report mfor.hu., after British Marketing magazine.