Nike brings dressing room to customer homes with 3D holograms – VIDEO

Nike is providing consumers who would prefer to stay home during the pandemic an accurate, virtual view of how items fit.

The athletic footwear and apparel brand is leveraging the Omnivor Holograms for Retail solution as the platform for its new Nike Virtual View feature. Currently offered via the Finish Line and JD Sports specialty athletic apparel chains, Nike Virtual View enables shoppers to select a hologram that matches their size and body type, effectively building a virtual dressing room in customer homes.

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