With 3.1 million QR codes scanned, Tesco Clubcard app ranks among the top 5 most downloaded apps

Tesco recently celebrated the 15th anniversary of its Clubcard loyalty program, launched in 2010, with a large-scale prize draw. On the occasion of the birthday initiative, 100 coupons entitling to a 15 percent discount on the total purchase amount and 1,400 coupons providing 1,500 Clubcard points were given away daily, and players automatically participated in the draw for 15 main prizes – 1 Mini Countryman car, 4 travel vouchers worth 1.5 million forints each and 10 electric bicycles.

The active interest is clearly demonstrated by the fact that more than 400 thousand customers participated in the game, in which a QR code could be obtained by making a purchase of at least 6,000 forints in stores or online. This code had to be scanned in the Clubcard application and thus scratch the digital lottery ticket displayed on the prize game interface, which gave a chance to win one of the 1,500 daily prizes and meant automatic participation in the main prize draw.

Tesco also advertised the game in two other countries in the Central European region – the Czech Republic and Slovakia. Most people played in Hungary, and a total of more than 3.1 million QR codes were scanned, with nearly 35 thousand customers scratching more than 20 lottery tickets during the promotion. The 15 main prizes were won by people living in 11 different counties, from Vassurány to Érd and Jászberény to Ózd. Those who were not lucky enough to win the daily prizes received product coupons entitling them to discounts. A total of nearly 85 thousand coupons were redeemed during the anniversary period, the most frequently redeemed being the coupon entitling them to 1,500 Clubcard points, as well as the one for discounted Mogyi Micropop popcorn and 16 rolls of Zewa toilet paper.

As a result of the prize draw, the number of active users of the Clubcard app increased by 85 thousand compared to the start of the campaign, while downloads of the Clubcard app increased by 80 percent in one month, making it in the top 5 most downloaded apps in Hungary during the promotion period.

Tesco’s Clubcard loyalty program currently has 2.7 million card users per year. In the 2024-25 financial year, users redeemed vouchers worth more than 6.35 billion forints by converting points earned after their purchases into forints, and used coupons worth an additional 5.48 billion forints to apply discounts on purchased products. This means that the supermarket chain gave back a total of nearly 12 billion forints to its loyal customers. Card users can not only benefit from Clubcard’s personalized and cashier coupons and discounts available to them. The chain also provides them with exclusive services such as the Scan&shop service, which is available only at Tesco.