25,000 packages of donations will reach people in need as a result of the 2025 Joy of Giving! fundraising campaign

By: Trademagazin Date: 2025. 12. 18. 11:56
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The joint donation campaign Adni Öröm! of the Hungarian Maltese Charity Service and SPAR Hungary has concluded, making Christmas more complete for tens of thousands of people in difficult circumstances. Customers donated a total of 208 tons of non-perishable food in selected SPAR and INTERSPAR stores, and more than 11 million forints were collected from the sale of donation cards – including online donations. A total of 25,000 gift packages will be made from the food received and the donated amount, which the Charity Service employees will deliver to families in need, the elderly and people struggling to make ends meet before Christmas.

“This year’s collection has once again proven the immense power of collaboration. Behind the personally donated food and the support received from donation cards are people who think of those who have a much harder time during the holidays. We are grateful to every customer who contributed even with a single product to enable us to put together 25,000 packages this year, because the packages contain not only food, but also the personal care of the donors. The same thanks go to our thousands of volunteers who have worked tirelessly in stores, warehouses and on deliveries to ensure that donations reach the homes of the needy before the holidays. “We are proud that with our strategic partner, the Hungarian Maltese Charity Service, we were able to show again this year what a strong and human community has formed among the customers of SPAR stores. Behind the donations is real attention and care, which carries the true essence of the holiday. We thank all donors and all volunteers for passing on what the holiday really means: attention, care and the power of turning to others,” emphasized Márk Maczelka, the communications manager of SPAR Hungary. “The food packages made from personal and online donations will leave the warehouses of the Charity Service for various regions of the country, primarily to communities where the burdens of everyday life pose a particularly great challenge.” The contents of the packages – non-perishable staple foods, canned goods, sweets, pasta, rice, cooking oil and other essential products – provide real, immediate help in preparing a hot meal and making the holiday season easier.

The detailed results of the 2025 Adni Öröm! fundraising campaign can be found on the www.adniorom.hu website. There you can also watch an animated short film showing the donation journey, which provides an insight into how the donations reach people in need step by step.

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