Bravos is 25 years old: From small manufacture to major player in the coffee market

In the last 25 years Bravos went through many exciting changes. The Bravos story started in 1991 with roasted coffee packaging and distribution. At the end of the 1990s the Horeca business line was set up. Until the mid-2000s the focus was on manufacturing private label coffee – building the Bravos brand only started later. In 2007 the production facility burned to the ground, but the owners re-started with a green field investment. With constant investment and development, the company and the brand’s positions were strengthened. Bravos’ main product is roasted coffee in whole bean and ground formats – products are available in many sizes. Thanks to the innovation work of the last few years, Bravos products are also present in the medium quality and premium coffee segments; Bravos 3in1 products are also going strong. Last year Bravos products got a new packaging design, the communication strategy changed and a new instant product came out. Bravos products profit from two great advantages: high quality and low prices. It was also last year that the company’s premium-quality Mantaro brand debuted in the Horeca segment. At the moment the company’s main objectives are to develop a distribution level similar to that of market leading brands and to have each product in the portfolio perform profitably. (x)