Superbrands celebrated again in 2025

One ​​of the key messages of the Superbrands Program in 2025 is the importance of the dual correspondence between the consumer and business worlds. After all, a brand’s external communication is not limited to dialogue with its target group; during its activities, it is also measured as a business partner. The Superbrands logo, as a trademark symbolizing the leading role of the brand, carries a similar dual message: it can simultaneously influence consumer decisions and strengthen trust in B2B relationships.

“As the organizers of the Superbrands program in Hungary, our long-standing mission is to draw attention not only to the professional marketing and PR work of outstanding brands, but also to the social sensitivity of the companies and employees behind them, and to the sustainability of their operations. Every year we try to focus on a new aspect; last year, in connection with our twentieth anniversary, we explored the issue of success; this year, we are trying to draw attention to the importance of creativity. Creativity, which helps not only in the business world, but also in everyday problem solving. In order to be creative, we need to do something at work, in education, and in countless other areas of life. Creativity is the art of the week, the key not only to innovation and to business performance, but also to finding balance. This is the message of this year’s Superbrands Gala”

– said  László Géza, Director of the Hungarian Superbrands Program, in his opening speech at the gala ceremony.

CREATIVEITY IS NOT THE PRErogative of ARTISTS, BUT THE KEY TO A FULLER LIFE FOR ALL OF US

Creativity gives us a compass as individuals, and a lasting competitive advantage as brands: it can be expressed in new products, communication and an inspiring corporate culture. In order to be creative, we need to do something in the workplace, in education and in countless other areas of life. Creativity is the art of the week, the key not only to innovation and business success, but also to finding balance. In this spirit, the organizers of the gala events presented two exciting creative projects as part of the evening.

This year’s Superbrands awards were also uniquely made, made of special blue and red acrylic and black walnut. The contractor is Nezozen Kft., known for its exclusive designer furniture.

Caption: This year’s Superbrands Gala hosts: Zita Kraszkó and Tamás Gajdos.

AWARD-WORTHY CREATIVE PROJECTS

The Creative Learning and Education Foundation was established in the spring of 2022. Building on the successful developments launched by T-Tudok in Pécs in 2014, the foundation helps to find and develop creativity in school and the world of work. They work with creative methodologies, trainings and programs so that participants are motivated to shape their own learning and workplace environment with innovative ideas. Vladár Krisztinát, the artistic director of the Foundation, spoke about the Foundation’s exciting work.

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