2020

In 2020 using telecommunication devices will be as natural fo15-year-old Mária and her girlfriends as speaking. While buying clothes they will be sending videos to each other, featuring the different new items they put on. 35-year-old János will receive food products automatically, based on the contents of his refrigerator and pantry. 52-year-old Anna will buy most things online. She will go to shopping malls for inspiration, impressions and advices. Through the positioning service she will get to know where her friends are and they will meet for a cup of coffee. In 2020 technology will permeate everyday life and the market will be more transparent as prices will be easily comparable by using mobile phones. Consumers and companies will find each other through social media. The most successful companies will keep integrating consumer suggestions into innovation processes.