METRO’s private label products

At the moment METRO Hungary is the only Horeca wholesaler in the country which offers a large and ever-growing selection of private label products in more categories. Director of purchasing and merchandising Stephane Maurin told: private labels can help to establish long-term partnerships with customers.

How can you keep up with the rapidly changing food trends and needs?

Stephane Maurin
Director of purchasing and merchandising
METRO

We don’t just want to keep up with the trends, we also want to shape them. For this we need quality ingredients and a diverse product assortment. METRO also supports customers with various services, e.g. digital consultancy.

As the followers and shapers of the latest trends which directions do you plan to go in 2018? What trends would you like your customers to follow?

For instance the popularity of traditional Asian cuisine is growing all over Europe. 2018 is going to be the year of private label products at METRO. Recently we have put a lot of work into harmonising our products with professional culinary needs.

Which private labels will be there on the store shelves this year?

High-quality METRO Chef food products can be used to prepare any kind of dish, while the METRO Professional product line contains everything a partner needs in the kitchen or to serve the food prepared. ARO products will get a new look – these products offer good value for money. We will stop selling the HoReCa Select and the H-Line product ranges.

With the appearance of new private labels why did you have to stop selling some of the old ones?

With a brand such as METRO we can’t afford not focusing on changing customer needs. We wish to give partners the opportunity to make confident decisions, and for this we needed some revitalisation and even better solutions than before. The METRO brand has to be something that the best experts of the trade choose and recommend to others. (x)